The India Conference is envisioned as a platform where thousands of people come together to discuss everything India, annually at Harvard University. The logo embodies this spirit with a tree that offers shade for people to come together for discussion, two pillars that symbolise institutional support, and weaving roots that predict collaboration.
With this idea we created comprehensive brand guidelines and designed how the identity would manifest in both physical and digital touchpoints. These included Printed assets like posters and visitor kit, Merchandise like totebags and hoodies and digital media like social media posts and the website.
