The brief was to create a logo and an identity that could represent India and contemporary conversations around India at a prestigious global platform, while upholding the legacy of the conference which is at its 22nd edition. Visual Identity for the India Conference at Harvard emerged from many libraries of photographs, symbols, sketches, and colours. The graphics speak to us of the plurality of culture in India found in the everyday mundane as well as the extraordinary.
We were fascinated by stamps. We nerded on how over years, Indian stamps have captured important events, social and political movements, technological revolutions, cultural practices, etc in small rectangular graphics with such ingenuity. As the project made us amateur philatelists, we were sure that stamps would become a central part of the graphic language.
With this idea we created comprehensive brand guidelines and designed how the identity would manifest in both physical and digital touchpoints. These included Printed assets like posters and visitor kit, Merchandise like totebags and hoodies and digital media like social media posts and the website.
